Passive recruitment is on the rise as organisations become more proactive in sourcing and securing talent to assist them in delivering on corporate goals.
A ‘first touch sourcing recruitment email’ is when you contact a potential candidate for the first time. Recruiters and hiring managers would use this email when they want to introduce themself, their company, and the role for which they are hiring. Recruiters also use this email to show interest in the candidate, spark their curiosity and invite them to a phone call or another action.
Some employers opt to private message through LinkedIn; however, emails can be extremely effective and can be more professional. It can also avoid looking like another targeted marketing/sales message.
The key purpose of a first touch sourcing recruitment email is to catch the candidate’s attention and interest, and to start building a relationship with them. You want to stand out from other recruiters who might also be contacting them and show why they should consider working for your company.
The Sample: First Touch Sourcing Email Template (Passive recruitment) can be customised for the unique needs of your organisation. Employers can also access our ‘Second touch sourcing email’.
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